营销战略、品牌战略、国际营销

教育经历：

武汉大学经济与管理学院 副院长、 武汉大学组织营销研究中 联合主任

Rui Guo , Lan Tao , Caroline Bingxin Li, Tao Wang(2015). A Path Analysis of Green washing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy And Brand Loyalty, Journal of Business Ethics(SSCI，IF =1.326，Forthcoming) Wei Hua, Na Wu, Wang Tao*, Zhou Zongkui, Cui Nan, Xu Lan, Yang Xue. Be Loyal but not Addicted: Effect of Online Game Social Migration on Game Loyalty and Addiction. Journal of Consumer Behaviour (SSCI，IF =1.022，Forthcoming) (*Corresponding author) Nan Cui, Lan Xu, Tao Wang, William Qualls, Yanghong Hu (2016). How Does Framing Strategy Affect Evaluation of Cultural Hybrids? The Self-Other Asymmetry Effect. Journal of Cross-Cultural Psychology， 47(10)，1307–1320(SSCI，IF =1.929) Jing Zhao，Tao Wang，Xiucheng Fan(2015). Customer value co-creation in online health community：The effects of social identity on knowledge contribution and membership continuance intention. Journal of Service Management, 26( 1), pp.72 - 96(SSCI，IF =2.233) Tao Wang , Ling Zhou , Yupeng Mou , Jing Zhao(2014).Study of Country-of-Origin Image from Legitimacy Theory Perspective: The Case of Chinese products’ CoI in USA and India. Industrial Marketing Management. 43(5), July, 769–776(SSCI，IF = 1.930) Zhou Ling, Wang Tao*, Zhang Qin and Mou Yupeng(2013), Consumer Insecurity and Preference for Nostalgic Products: Evidence from China. Journal of Business Research (*Corresponding author)66(12)：2406–2411 (SSCI，IF = 2.129) Lijun Zhou, Tao Wang*(2014), Social media: A new vehicle for city marketing in China, Cities.37(April)：27–32(*Corresponding author)(SSCI ，IF = 2.051) Lan Xu, Tao Wang,* Nan Cui and Suhua Su(2012) .The impacts of customer participation and company reputation on customer-company identification. International Journal of Networking and Virtual Organisations.(*Corresponding author)Vol. 10, Nos. 3/4：247-259(EI) Wang, Tao，Jiang, You (2014).Profit distribution model of industry-university-research alliance based on Shapley algorithm .Computer Modelling and New Technologies .18(12c):504-508(EI) Nan Cui, Tao Wang*, and Shuang Xu(2010).The Influence of Social Presence on Consumers’ Perceptions of the Interactivity of Web Sites.Journal of Interactive Advertising, Vol.11, No.1(Fall 2010), pp. 36-49(*corresponding author)(ABI / EBSCO)

1.主持国家自然科学基金重点项目(2016-2020)：《全球化和网络化环境下的中国企业品牌国际化营销战略研究》(71532011)，240万元

1.《市场营销学》，高等教育出版社，2014，主编；

1.教育部长江学者青年学者(2016)；