社会化商务，社会计算，智能社会治理，群体智能，复杂系统

教育背景：
博士后： 华中科技大学管理学院（2015）
博士: 华中科技大学管理学院，管理科学与工程（2011）
硕士: 华中科技大学管理学院，管理科学与工程（2009）
学士：哈尔滨工业大学管理学院，信息管理与信息系统（2005）

社会兼职：
担任《Journal of Electronic Commerce Research》副主编
聘任湖北省信息学会第十二届理事
聘任计算机模拟分会第十七届理事
国际信息系统学会(AIS) 会员
《Journal of Management Information Systems》,《Journal of the Association for Information Systems》,《Information & Management》, 《International Journal of Electronic Commerce》,《International Journal of Information Management》,《Computers in Human Behavior》, 《Electronic Commerce Research and Applications》, 《Journal of Electronic Commerce Research》，《Journal of Retailing and Consumer Services》等期刊审稿人

1、Hu, Qian, Lu, Yaobin, Pan, Zhao*, Gong, Yeming, and Yang, Zhiling. 2021. “Can AI artifacts influence human cognition? The effects of artificial autonomy in intelligent personal assistants,” (2021). International Journal of Information Management. 56:September: 102250. （ESI高被引论文，IF：14.098）
2、Pan, Zhao, Lu, Yaobin, Gupta, Sumeet, and Hu, Qian. “You change, I change: an empirical investigation of users’ supported incremental technological change in mobile social media,” (2021). Internet Research. 31:1: 208–233.
3、Chen, Yanhong, Lu, Yaobin, Gupta, Sumeet, and Pan, Zhao*. “Understanding ‘window’ shopping and browsing experience on social shopping website: An empirical investigation,” (2020). Information Technology and People. 33:4: 1124–1148.
4、Yanhong Chen, Yaobin Lu, Bin Wang, Zhao Pan*, How Do Product Recommendations Affect Impulse Buying? An Empirical Study on WeChat Social Commerce. (2019). Information and Management. 26:2: 236-248. （ESI高被引论文，IF：7.555）
5、Wang, Kun, Pan, Zhao*, Lu, Yaobin, and Gupta, Sumeet. “What Motives Users to Participate in Danmu on Live Streaming Platforms? The Impact of Technical Environment and Effectance,” (2019). Data and Information Management. 3:3: 117–134.
6、Zhao Pan, Yaobin Lu, Bin Wang. Patrick Y. K. Chau, Who Do You Think You Are? Common and Differential Effects of Social Self-Identity on Social Media Usage. (2017). Journal of Management Information Systems. 34:1: 71-101. （FT 50，FMS A类， IF：7.838）
7、Zhao Pan, Yaobin Lu, Sumeet Gupta, How Heterogeneous Community Engage Newcomers? The Effect of Community Diversity on Newcomers’ Perception of Inclusion: An Empirical Study in Social Media Service. (2014). Computers in Human Behavior. 39: 100-111.
8、Yunfan Lu, Yaobin Lu, Bin Wang, Zhao Pan, Hong Qin, Acceptance of Government-Sponsored Agricultural Information Systems in China: The Role of Government Social Power. (2014). Information Systems and e-Business Management. 13:2: 329–354.
9、Hu, Qian, Pan, Zhao*, and Liu, Jingwen. “The duality of autonomy on continuous usage of intelligent personal assistants (IPAs): From agency perspective,” (2019). In Proceedings of Pacific Asia Conference on Information Systems. 96.
10、Yi Sun, Kwok-Kee Wei, Yaobin Lu, Zhao Pan*, We Recreate It and We Love It: The Impact of Collaborative Generated Content (CGC) on User's Willingness to Pay. In Proceedings of the Pacific Asia Conference on Information Systems. (2018). 1-11
11、Si Fan, Jingwen Liu, Yaobin Lu, Zhao Pan*, User Comments Get Closer: The Impacts of Danmu Proximity on Video Quality of Experience and User Engagement. In Proceedings of the Pacific Asia Conference on Information Systems. (2018). 1-11
12、Yi Sun, Kwok Kee Wei, Yaobin Lu and Zhao Pan*, Implicit Community in Online Social Groups: Understand Consumer Network and Purchase Behavior. In Proceedings of the Pacific Asia Conference on Information Systems. (2017). 1–12.
13、Si Fan, Yaobin Lu, Ling Zhao, Zhao Pan, You Are Not Alone: the Impacts of Danmu Technological Features and Co-experience on Consumer Video Watching Behavior. In Proceedings of the Pacific Asia Conference on Information Systems. (2017). 1-6.

1、国家自然科学基金面上项目：智能化组织的数字弹性的形成、演化及其影响研究：基于复杂适应系统视角（批准号：72171095），起止年月：2022.1-2025.12，正在进行，主持。
2、国家社会科学基金重大项目：基于大数据的智能化社会治理监测，评估与应对策略研究（批准号：18ZDA109），2019.01-2021.12，正在进行，专题负责人。
3、国家自然科学基金重点国际(地区)合作研究项目：智联网环境下服务模式创新的理论与方法研究（批准号：71810107003），2019.01-2023.12，正在进行，专题负责人。
4、国家自然科学基金青年科学基金项目：基于复杂适应系统视角的社会化媒体中社区弹性的形成、演化及其影响研究（批准号：71602063），起止年月：2017.1-2019.12，已结题，主持。
5、中国博士后科学基金特别资助项目：动态系统视角下社会化媒体中社区弹性形成与演化机制研究（批准号：2017T100559），起止年月：2017.1-2019.12，已结题，主持。
6、国家自然科学基金重点项目——社会化商务商业模式创新的理论与方法研究，（批准号：71332001），起止年月：2014.1-2018.12，已结题，专题负责人。

PACIS 2022最佳论文提名

2023年美国大学生数学建模竞赛特等奖提名