社会化商务，社会计算，智能社会治理，群体智能，复杂系统

教育背景：
博士后： 华中科技大学管理学院（2015）
博士: 华中科技大学管理学院，管理科学与工程（2011）
硕士: 华中科技大学管理学院，管理科学与工程（2009）
学士：哈尔滨工业大学管理学院，信息管理与信息系统（2005）

社会兼职：
担任《Journal of Electronic Commerce Research》副主编
聘任湖北省信息学会第十一届理事
聘任计算机模拟分会第十七届理事

1、Hu, Qian, Lu, Yaobin, Pan, Zhao*, Gong, Yeming, and Yang, Zhiling. 2021. “Can AI artifacts influence human cognition? The effects of artificial autonomy in intelligent personal assistants,” (2021). International Journal of Information Management. 56:September: 102250. （ESI高被引论文，IF：14.098）
2、Pan, Zhao, Lu, Yaobin, Gupta, Sumeet, and Hu, Qian. “You change, I change: an empirical investigation of users’ supported incremental technological change in mobile social media,” (2021). Internet Research. 31:1: 208–233.
3、Chen, Yanhong, Lu, Yaobin, Gupta, Sumeet, and Pan, Zhao*. “Understanding ‘window’ shopping and browsing experience on social shopping website: An empirical investigation,” (2020). Information Technology and People. 33:4: 1124–1148.
4、Yanhong Chen, Yaobin Lu, Bin Wang, Zhao Pan*, How Do Product Recommendations Affect Impulse Buying? An Empirical Study on WeChat Social Commerce. (2019). Information and Management. 26:2: 236-248. （ESI高被引论文，IF：7.555）
5、Wang, Kun, Pan, Zhao*, Lu, Yaobin, and Gupta, Sumeet. “What Motives Users to Participate in Danmu on Live Streaming Platforms? The Impact of Technical Environment and Effectance,” (2019). Data and Information Management. 3:3: 117–134.
6、Zhao Pan, Yaobin Lu, Bin Wang. Patrick Y. K. Chau, Who Do You Think You Are? Common and Differential Effects of Social Self-Identity on Social Media Usage. (2017). Journal of Management Information Systems. 34:1: 71-101. （FT 50，FMS A类， IF：7.838）
7、Zhao Pan, Yaobin Lu, Sumeet Gupta, How Heterogeneous Community Engage Newcomers? The Effect of Community Diversity on Newcomers’ Perception of Inclusion: An Empirical Study in Social Media Service. (2014). Computers in Human Behavior. 39: 100-111.
8、Yunfan Lu, Yaobin Lu, Bin Wang, Zhao Pan, Hong Qin, Acceptance of Government-Sponsored Agricultural Information Systems in China: The Role of Government Social Power. (2014). Information Systems and e-Business Management. 13:2: 329–354.
9、Hu, Qian, Pan, Zhao*, and Liu, Jingwen. “The duality of autonomy on continuous usage of intelligent personal assistants (IPAs): From agency perspective,” (2019). In Proceedings of Pacific Asia Conference on Information Systems. 96.
10、Yi Sun, Kwok-Kee Wei, Yaobin Lu, Zhao Pan*, We Recreate It and We Love It: The Impact of Collaborative Generated Content (CGC) on User's Willingness to Pay. In Proceedings of the Pacific Asia Conference on Information Systems. (2018). 1-11
11、Si Fan, Jingwen Liu, Yaobin Lu, Zhao Pan*, User Comments Get Closer: The Impacts of Danmu Proximity on Video Quality of Experience and User Engagement. In Proceedings of the Pacific Asia Conference on Information Systems. (2018). 1-11
12、Yi Sun, Kwok Kee Wei, Yaobin Lu and Zhao Pan*, Implicit Community in Online Social Groups: Understand Consumer Network and Purchase Behavior. In Proceedings of the Pacific Asia Conference on Information Systems. (2017). 1–12.
13、Si Fan, Yaobin Lu, Ling Zhao, Zhao Pan, You Are Not Alone: the Impacts of Danmu Technological Features and Co-experience on Consumer Video Watching Behavior. In Proceedings of the Pacific Asia Conference on Information Systems. (2017). 1-6.

1、国家自然科学基金面上项目：智能化组织的数字弹性的形成、演化及其影响研究：基于复杂适应系统视角（批准号：72171095），起止年月：2022.1-2025.12，正在进行，主持。
2、国家社会科学基金重大项目：基于大数据的智能化社会治理监测，评估与应对策略研究（批准号：18ZDA109），2019.01-2021.12，正在进行，专题负责人。
3、国家自然科学基金重点国际(地区)合作研究项目：智联网环境下服务模式创新的理论与方法研究（批准号：71810107003），2019.01-2023.12，正在进行，专题负责人。
4、国家自然科学基金青年科学基金项目：基于复杂适应系统视角的社会化媒体中社区弹性的形成、演化及其影响研究（批准号：71602063），起止年月：2017.1-2019.12，已结题，主持。
5、中国博士后科学基金特别资助项目：动态系统视角下社会化媒体中社区弹性形成与演化机制研究（批准号：2017T100559），起止年月：2017.1-2019.12，已结题，主持。
6、国家自然科学基金重点项目——社会化商务商业模式创新的理论与方法研究，（批准号：71332001），起止年月：2014.1-2018.12，已结题，专题负责人。